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BrightTALK Hosts Marketing Automation Summit
Interact With Marketing Experts Live on brighttalk.com
January 06, 2009 --
SAN FRANCISCO, CA -- (Marketwire) -- 01/06/09 --
WHAT: Marketing Automation Summit hosted by BrightTALK(TM)
This online webcast summit will provide marketers with tips and techniques to optimize their marketing programs by utilizing the latest marketing automation tools and strategies. Companies that are currently using a marketing automation program will learn how to enhance their program from best practice sessions and industry leaders. Companies that have not will be motivated to include marketing automation in their 2009 marketing programs. The summit will be broken into two days with the first focused on strategic issues designed for CMOs, VPs and Directors, those who manage the entire marketing strategy. Day two will focus on the tactical needs of the people who implement campaigns such as marketing managers, program managers, coordinators, etc. January 13th will kick off with a Marketing Automation 101 overview and will feature a round table discussion with four of the summit's featured speakers at the end of the day. Day two will end with a series of product showcases comparing different automation system alternatives.
WHEN: Tuesday and Wednesday, January 13-14, 2009 8:00 a.m. - 5:00 p.m. PST
WHO: Presentations at the Marketing Automation Summit will include:
Bill O'Dell, O'Dell Consulting -- "A Strategic Approach to Analysis"
David Green, CEO of PipeAlign, LLC -- "Digital Dialogue to Generate Demand & Nurture Inquiries & Leads"
David Raab, principal, Raab Associates -- "How to Get The Most Value from Your Marketing Automation System"
Gary Halliwell, CEO and founder of Netprospex -- "Email Marketing 101"
Jim Sterne, author and producer, eMetrics Marketing Optimization Summit -- "Measuring Your Online Success from Soup to Nuts"
Jon Miller, co-founder of Marketo -- "Modern B2B Marketing: Marketo Lead Management Showcase"
Jonathan Block, senior director, research, SiriusDecisions -- "Automate or Die"
Kelly Abner, director of marketing at Marketo -- "Nurturing/Cross-sell, Up-sell"
Lisa Cramer, president, LeadLife Solutions -- "A Marketer's Blueprint to Successful Lead Management"
Laura Patterson, president, Vision Edge Marketing -- "Ten steps to make marketing and sales work better"
Loren McDonald, vice president, Silverpop -- "Why Marketing Must Nurture Leads for Maximum Sales Success"
Malcolm Friedberg, principal at Lead Targets -- "Marketing Automation 101"
Mary Gospe and Mary Sullivan, co-founders of Kickstart Alliance -- "Aligning Sales and Marketing"
Melissa Voitenko, AppAssure -- "Marketing Automation Case Study"
Rick Eyraud, Echo Lane -- "Reporting ROI"
Will Schnabel, general manager at Silverpop -- "Aligning Marketing and Sales with Effective Lead Scoring Techniques"
WHERE: The Marketing Automation Summit is available on brighttalk.com: http://www.brighttalk.com/webcasts/search/Marketing%2520Automation%2520Summit/status/upcoming
MAKE THE SUMMIT AVAILABLE ON YOUR SITE: The summit can also be accessed through the BrightTALK player, which can be embedded into websites and blogs. The summit can be accessed live and will remain available on-demand afterward. For information on how to embed a player or to participate in future summits, contact Morgan Cantrell (415-955-0553, mcantrell (at) brighttalk.com).
ABOUT brighttalk.com:
Founded in 2002, BrightTALK(TM) is one of the early pioneers of business webcasting. BrightTALK was established to help enterprises employ rich media live over the Internet. Its services include video and audio webcasting and online conferences. Its customer base includes financial companies such as American Express, J.P. Morgan, Barclays, and Credit Suisse; technology companies like CA, IBM, Oracle, and Symantec; media companies such as Haymarket, Reed Elsevier and Incisive Media; and influential associations like ISACA, (ISC)2 and ITSMF.
Contact:
Morgan Cantrell
415-955-0553
mcantrell (at) brighttalk.com
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