Feature: Page (1) of 1 - 02/10/17

How Can SMEs Benefit from HTML, WordPress and Website Builders

By Dan Radak

Two most common underlying structures of modern websites are HTML and WordPress. While most startup owners choose WordPress to accommodate their online business hub, some entrepreneurs stay loyal to HTML. Although the former is simpler to install and use, it requires some additional features that the latter doesn't have. However, some business owners make their websites with simple website builders. In the following points, you'll see the pros and cons of all of these platforms, so that you can opt for the one that suits your needs the most. 

The purpose of the website
Small business owners need websites for different things. A startup owner needs to save every single nickel, which is why it's highly unlikely that such a businessperson will go for an expensive website. What's more, in the age of social media, a lot of online promotion can be done via those channels. 

On the other hand, a large business owner who generates most of their leads and customers via their website needs a multi-layered website, with dozens of pages. 

Finally, a successful eCommerce website will require a whole team of developers to work on its creation and maintenance. As you can see, first you have to decide what you want from your website. Only then should you move further.

Website builders
If you do most of your work offline and you just need a website that will contain some basic information about your services, a brochure website will do. The best solution for that type of website is a website builder. Most of these tools come with a user-friendly interface, so that every beginner can understand how to use them. The main element of every website builder is the page editor, where you add photos and insert different information about your business. The final result will be a brochure-like website with simple functions. 

Another valuable benefit is that most website builders have integrated hosting, while some providers even include domain registration in their packages. It's a perfect option for small workshops and craft ventures in general. However, bear in mind that you'll pay a monthly fee for this ready-made solution. The average price is $10 per month. You can take a look at the most popular website builders on the Top Ten Reviews website.

The power of WordPress
As the most widespread website platform in the world, WordPress definitely has some outstanding advantages. 
  • An open-source CMS, with thousands of themes and plugins.
  • A variety of options - completely free add-ons and premium solutions that come with customer support. Choose from an email list plugin, such as WP Forms, to a business-enhancing WP event ticketing plugin or a security plugin, such as Sucuri, and many other handy options. 
  • Easy-to-use interface with clear instructions. 
  • Regular updates of all the features used on the website. 
  • Unlimited upgradeability. 
  • Complete control of the website, its content and the domain you use. 

All these functions sound terrific, but there are some considerations that deserve your attention, especially if you're an absolute beginner. 
  • Personal responsibility for maintenance - The owners of WP websites need to maintain it on their own, from downloading plugins and themes to regular updates. While you can go for managed WP hosting and let professionals do that for you, it will incur new expenses. 
  • Slower learning process - Simple at first glance, WP hides a lot of details if you want to add some more sophisticated options to your website. Such operations will require some basics of HTML, which you'll either have to learn or hire a pro to make these changes. 

Using HTML
HTML stands for HyperText Markup Language. It's the most frequent markup language for making websites. Basically, every single function of a website and every visual detail on it have to be coded in HTML. Since this program usually needs to be accompanied by JavaScript, a business owner won't have time to deal with these programing features. So, unless you're a tech-prodigy disguised as an entrepreneur, you'll need to find a programmer to create your HTML website. The cost of such a website can range from few thousand dollars to hundreds of thousands of dollars. You'll need between $5000 - $10000 for an average website. 

The greatest benefit you'll get from this website is that it's a closed system with no additional maintenance. If you don't change anything regarding the content and data on it, such a website can last forever. 
Moreover, it has low server requirements, which can save some money for your business. 

On the negative side, every additional feature on an HTML website, such as eCommerce options, demands professional work, as well as every single update. Each of these actions will cost you. 
However, website owners who need large websites usually establish a collaboration with a design company. In the long run, it brings benefits to both sides. 

Your budget and your needs will dictate your online presence. No business owner should rush into making a website they aren't sure they can afford. In line with that, start with a simple website made with one of those building tools. As your business keeps growing, move to a WordPress website. Finally, go for a HTML website built from scratch if your current options don't meet the demands of your audience and your business goals. 

Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog

Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.

Related Keywords:HTML, WordPress, Website Builders

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