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Business Issues: Content Insider #502 - Holiday Hangover

Content Insider #502 - Holiday Hangover

Next Year, Let's Think "A Little" About the Recipient

Miles Weston

The holidays and CES are behind us. If you're like us you know that because your inbox suddenly wonders why you're no longer popular. Christmas discussions (from product/service retailers) started earlier this year but there were still folks who waited for the last, last, last minute deals. Then with all of the breathtaking excitement that was going to be unveiled - all innovative breakthroughs - media folks once again became the heartfelt friends of publicists as they asked, demanded, insisted, begged that you just had to come by and see the exciting new whatever and meet with the boss. Of course you'll never hear from 90 percent of those friends until next CES when they'll be handling someone else's devastating market crusher. Understanding their "customer" still seems to be a work-in-progress with some marketing, communications folks. Read More >>

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