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Feature: Planning Ahead for Social Media ROI

Planning Ahead for Social Media ROI

Megan Arevalo

There are all kinds of tools, apps, and other gizmos, that can help you track the return on investment from your social media campaigns, but it's not that simple. Almost half of the companies surveyed in 2016 reported that they aren't sure if their social media campaigns were profitable at all - let alone knowing exactly how much they were adding to, or subtracting from, their bottom line. Read More >>

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